Create Leads for Attorneys – Lawyers still rely heavily on word-of-mouth referrals for lead generation even in the internet age. Although the approach has value and should always be respected, it shouldn’t be your business’ main source of revenue. One of the newest and best methods for attracting new clients is the generation of digital leads.
Digital lead generation is a useful tool for busy lawyers who don’t want to sacrifice their work while also bringing in new clients because it operates in the background. Although certain digital lead generation strategies require a little more planning and effort, they are often low-maintenance.
These six tips will make developing a fresh lead generation plan easier than you might imagine if you’re short on time and have trouble visualizing it.
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Related: Top CRM programs
- Verify that the website for your business is properly optimized for lead conversion.
To get internet traffic that can ultimately result in a lead for your business, you must make sure that a website is optimized with proper page layouts. This means checking the website as if it were the first time on both a Computer and a mobile device. Make a list of everything that can aggravate a visitor and prompt them to leave.
Watch out for the following common issues:
The loading process takes too long.
On mobile devices, text is challenging to read due to poor layout.
Pictures or sounds on the screen that are embarrassing
The text is excessively long because there are no clear calls to action (CTAs)
The objective is for website users to stay on the page long enough to find the contact information they need and the information they need. Contact the tech team straight once to take care of anything blocking the route.
Use dynamic CTAs to boost engagement.
Many CTAs should be present on your company’s website once it has been thoroughly optimized so that visitors can continue their decision-making process and get in touch with you. Before, these buttons were very harmless and the same for everyone who visited the website. Nowadays, websites collect user information continuously, which can be utilized to customize this button for each visitor individually.
Dynamic CTAs now consider a website visitor’s location as well as whether they are a first-time visitor or an established client of the business. The CTA button visitors see on their screen might then be customized using this data, leading to noticeably greater conversion rates. According to HubSpot data, dynamic CTAs perform 202 percent better than traditional CTAs on average.
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Provide free downloads to grow your business’ email database.
The success of this tactic can be attested to by everyone who has ever given their email address in exchange for a free download from a website. A lead magnet, also known as a free download, is a certain way to increase a website owner’s email list and start a sales funnel with just one visitor.
Provide free downloads of books on what to expect through a divorce, will checklists, or in-depth whitepapers. Regardless of the content’s nature, the download should demand an email account to view the data.
The company can add the person to an automated sales funnel once they have their email address. Automated emails urging further action that might lead to the company acquiring a new client will be sent to the new contact.
Produce client digital intake forms.
Another great way to get leads from online traffic is to include a digital client intake form on a website or landing page. These questionnaire-style forms are sent to customers by email or straight from the website. It enables one to learn more about a lead in order to decide whether or not the potential client is a good fit for the firm’s services and to make sure the lawyer has the client’s complete contact information.
With the help of this application, your business can quickly and accurately gather client information while cutting the intake process in half and saving valuable staff time.
Set up a webinar.
An inexpensive, highly effective technique to generate quality leads for your company is by hosting a webinar. First, identify a topic that is both relevant to your target audience and within the extent of your firm’s competence. Establish marketing for a webinar centered on the selected topic next, using either paid or social media ads.
When people sign up for the webinar, they should be required to enter their personal information, which will then put them in a pre-established procedure.
6. Retargeting warm leads should be done.
It happens regularly that someone will visit a website but choose not to submit a contact form or click on a call to action (CTA). The best course of action in these circumstances is to “retarget” these visitors.
This is done through sponsored display advertising that targets the firm’s target market, who have already viewed your website but need some persuasion to get in touch with you. This is a very effective strategy for staying in the lead’s thoughts so that, when they are prepared to act, they think of the marketing company first.
It is feasible to produce leads for attorneys in an easy way.
Any business may increase lead generation and stop relying on word-of-mouth advertising by using these six strategies. But every business is unique, as is its intended audience. While any law company can benefit from these recommendations, it’s best to customize your strategy to give them the impression that you care about them.